I don't think it is JUST marketing, but I don't want to buy a drive which is intentionally slowed down. I can see reducing the startup current as a tradeoff with a longer ready time, but NOT spending money on something that is likely to be as slow as SAT-1 when connected to a PC.
I am going to try to fit a standard 2.5" drive into a stacked enclosure with a Pi 2, the DAC+ or DIGI+, and a GPIO expansion board (for an encoder or volume control pot). I did that on an earlier project, and it turned out ok. The stack plate outline I want to use will look something like this: